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Sat.Mar 22, 2025

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Dear SaaStr: How Do I Show Investors I Have Traction?

SaaStr

MARCH 22, 2025

Sales Efficiency : Highlight your CAC (Customer Acquisition Cost) and payback period. Show that your sales and marketing spend is driving predictable and scalable growth. This could include expanding your TAM (Total Addressable Market) through higher ACVs, product expansions, or new market segments. Explain it.

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