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Sat.Apr 12, 2025

smb-systems-review

Dear SaaStr: At What Point Should a Lead Convert to an Opportunity?

SaaStr

APRIL 12, 2025

Sales reviews the lead and accepts it as an SAL. For example: At Adobe Sign / EchoSign, we learned that SMB leads who hadnt used our product at least 3 times were far less likely to convert. If they’d sent 3 or more contracts through the system as a PLG / self-serve lead, it was a good one.

Systems Review

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Systems Review SMB Engagement Sales

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