Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
Back then, in 2011, Lyft was a small Series-A startup called Zimride with under 50 employees. Lyft is one of many companies that began as a small startup but quickly rose to a multibillion-dollar company. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status.
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