Here’s What Investors Look for in SaaS Businesses
Baremetrics
NOVEMBER 9, 2021
Bigger companies acquire SaaS products with a large customer base to improve the other assets in their portfolio. A recent example of this is Instacart acquiring Caper AI for $350 million to streamline the online shopping experience. Customers using smaller SaaS tools tend to be brand-agnostic, switching tools to see which fit them.
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