5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)
SaaStr
OCTOBER 15, 2019
We really took a pipeline approach prior to deciding to move up market where we would tailor our communication to the various stages of the buying funnel, the traditional funnel. So we sell to the environmental department and usually the buyer that we’re talking to might have a title of director of environmental compliance.
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