Sales Efficiency Benchmarks for SaaS Startups
Tom Tunguz
OCTOBER 9, 2013
One number investors use to benchmark SaaS startups across sectors and industries is sales efficiency. To make it more concrete, if a startup invests $500k in marketing and sales this quarter and generates $1M in incremental revenue, net of the cost to provide the service, for the next 12 months, the sales efficiency would be 2.
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