The Impact of Digital Disruption on B2B Companies
SmartKarrot
MAY 13, 2022
What is a Disruptive Innovation or Technology? The term disruptive innovation finds its first mention in a book written by Clayton Christensen. The book ‘The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail’ talks about innovative technologies that have the potential to transform an industry completely.
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