SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And so that’s when I went to Slack to start their growth marketing team.

SMB 169

SMB Scale Startup Marketplace as a Service 169

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. It’s a social platform and your brand needs to have a human touch. Post your team photos like Zappos. Don’t Just Promote Products and Services. Bombarding your fans with 10 poor-quality updates in an hour. Have a Strong Brand Presence.

Social Media 145

Social Media Software Review Branding Sales Recruiting 145

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. As such, they can face less competition because of the high barrier of entry that comes with developing specialist SaaS products.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

SmartKarrot

AUGUST 22, 2022

What is their experience surrounding your brand like? VOC is often used in marketing, product development, sales, customer service, and management. Voice of the customer (VoC) is a process that helps companies understand what their customers want to improve their products or services. Like what you are reading?

Social Media 10

Social Media Scale Banking Marketplace as a Service 10

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

Technical Review 222

Technical Review Underperforming Technical Team Customer Support Marketplace as a Service 222

Sales Hacker

OCTOBER 7, 2021

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Anita Nielsen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

NOVEMBER 7, 2019

Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Romain Huet | Head of Developer Relations @ Stripe. Want to see more content like this?

Payments 116

Payments Merchant Services Payment Solutions Payment Services 116

User Pilot

SEPTEMBER 4, 2023

The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. This supports premium pricing and customer loyalty.

Strategy 60

Strategy Technical Review Business Innovation 60

SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. And there’s a lot of benefit to running a software as a service, in general. Harry Stebbings: We are back. So if you’re ERP, boom, Workday.

SaaS Payments 251

SaaS Payments Scale Payment Services Payment Solutions 251

User Pilot

SEPTEMBER 4, 2023

The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. This supports premium pricing and customer loyalty.

Strategy 52

Strategy Technical Review Business Innovation 52

Intercom, Inc.

NOVEMBER 14, 2019

As a brand new company, you might engage in plenty of initiatives that are inherently un-scalable – because there’s no better way to nurture customer love than through a personal relationship. It’s time to start thinking about retention at scale and bring onboard a customer success team. Why you need a customer success team.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

User Pilot

OCTOBER 31, 2022

With Userpilot you can quickly create, customize and launch NPS surveys that fit the look and feel of your brand. You might also want to set up a comprehensive in-app resource center to help users solve their own problems – and reduce the burden on your support team. The best thing about Userpilot’s engagement layer?

Onboarding 81

Onboarding Software Review Marketplace as a Service Underperforming Technical Team 81

SaaStr

DECEMBER 10, 2019

WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. We grew our team by 50% this year, continuing to grow. Chase Merchant Services that we’re now a part of processes $1.2 So I think like anything it’s been good and bad. Tina Hsiao : Yeah.

Payment Services 135

Payment Services Merchant Services Payment Solutions Payments 135

Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. Just look at subscription analytics startup ChartMogul whose brand and product are now a household name in the SaaS community. Poor marketing.

Underperforming Technical Team 183

Underperforming Technical Team Scale Payments Payment Services 183