Data Analysis Product Marketing Software Development Underperforming Technical Team 
User Pilot
MAY 30, 2023
Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. As a result, one of its primary customer personas is a Product Manager from a B2B SaaS company. User persona example for Userpilot.
User Pilot
JANUARY 26, 2021
One tool to achieve this is customer journey analytics software. The software delivers context and clarity to the complicated multichannel customer journey. It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. But then what?
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