How Predictable Revenue built its innovative Outbound Validation program with CPO Kenny MacKenzie
Predictable Revenue
NOVEMBER 14, 2019
A few years back,Kenny MacKenzie, Predictable Revenue’s Chief Product Officer had bootstrapped his company, Vandrico, to six figure revenue and a team of 13 people. But they failed on the sales and marketing side – they developed a really cool, cutting edge piece of software that wasn’t aligned with what the market needed.
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