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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s product ROI.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In today’s digitized, subscription-based environment, these best practices are based on finding out all you can about your customers and then using that data to create a customer-centric experience. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s product ROI.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells. To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. Customer success upsells are critical to your own success.