Dunning Process: What You Need For A Successful Dunning Campaign
Baremetrics
DECEMBER 28, 2020
If you’re running a subscription or SaaS business, you know that at the end of the day your chief metric is monthly recurring revenue (MRR). You may be thinking, “How bad can it be?” According to our data, SaaS and subscriptions businesses lose around 9% of their MRR due to failed payments on average.
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