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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

Head of AI Dialpad: How to Build AI at Scale GTM/ B2B Speakers: CEO HubSpot Yamini Rangan: Going More Multiproduct, Going More AI, and Going More SMB and More Enterprise CEO Dropbox Drew Houston: DropBoxs Third Act: AI & Content Intelligence CEO Calendly, Tope Awotona Open AMA and AI in 2026 CEO Clio, Jack Newton: Reaccelerating Vertical SaaS to (..)

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Dear SaaStr: I’m Bootstrapped. How Can I Afford to Hire Any VPs?

SaaStr

Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $1m-$2m ARR. ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What skills should he or she look for? A bit more here.

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Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)?

SaaStr

Here are some rough rules: You want a VP of Everything (Sales, Marketing, Product, Eng) by about $5m ARR, and ideally, Sales and Marketing well before that. ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur?

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Do Your VPs Have a Mentor Budget?

SaaStr

One thing all of us that have been doing SaaS for a while have learned is that, back in the day, we didn’t do a good enough job of specialization, especially in sales. We’ve learned to build up a specialized sales team from BDRs to SDRs to segmented AEs, so openers are opening, qualifiers are qualifying, and closers are closing.

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What Order Should You Hire Your Management Team In?

SaaStr

ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. More on that here and a great video discussion below: You’ll probably be ready for your first VP of Sales by $1m in ARR. I’ve made the same mistakes you have, and I’ve lucked into a few great VPs early (marketing, product and sales).

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You *know* your exec team desperately needs an offsite. We’ve got the easiest (and best, and cheapest) solution

SaaStr

Your Sales leaders get the playbook from Lattice, Calendly, Snowflake, Confluent, Brex and So. A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today. Learnings from 1,000+ Comp Plans: What to Avoid When Scaling from First Sales Hire to IPO. Karen Tang, VPCS @ Active Campaign.

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Bet On Up-and-Comers. But Add One Veteran For Each $10m ARR.

SaaStr

Often folks they convince to once again be a VP of Eng or VP of Sales. The sales leader that did well, but their startup still didn’t quite make it. A truly experienced VP of Sales, for example, will know exactly how to scale the sales team to hit your revenue goals. Even though they already did that before.