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Dear SaaStr: At What Point Should a Startup Hire a Salesperson? Only once you have closed 10 customers yourself. Never before. After 10 you will know. Youll not only know how to actually pitch, sell and close your product. But from that, youll also know when you are ready to hand that off to a full-time salesperson. If you hire a salesperson before 10 customers.
A successful and well-run site can absolutely go on your resume, and it shows future employers or business connections that youve got ambition, talent, and. The post 5 Perfect Website Ideas to Build as a Student appeared first on The Daily Egg.
While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint has quietly built an impressive vertical SaaS business in the spa and salon space, growing 100% year-over-year to approach $20M ARR with 110% NRR.
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Subscription-based models have become a dominant force across industries, from entertainment and media to SaaS and eCommerce. As more businesses embrace this model, ensuring seamless, reliable, and cost-effective payment methods is essential for long-term success. Automated Clearing House (ACH) payments are rapidly gaining traction as the payment method of choice for subscription businesses… Source The post The Growing Role of ACH Payments in Subscription-Based Businesses ap
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.
In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.
Dear SaaStr: What Are Some Startup Costs That You Didn’t Anticipate? In my experience the one most founders get wrong is how much more employees cost post-initial traction and after your first round of VC financing. And how much that dramatically drives up the burn rate and cost of doing business. Dramatically. This especially bites founders that get pretty far bootstrapping.
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that. The post 137 Power Words That Every Well-Paid Writer Knows appeared first on The Daily Egg.
I used to log onto Twitter in the mornings and see people talking about a major brands latest ad campaign, skim through the latest viral marketing thread, and DM my friends for the tea of the main character of the day.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
With both high complexity and large volume, data within SaaS apps can be difficult to protect. Ensuring its privacy and security requires the proper infrastructure, people, processes, and practices in place. This is why security teams require SaaS security assessments. But whats in them? Get answers to these 7 key InfoSec questions when buying your next SaaS app.
Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.
By Kegham Khrigian Empowering Your Channel Partners: The Key to Revenue Growth For SaaS and MSP businesses, channel partners are more than just intermediariestheyre strategic assets that can significantly amplify your reach and revenue. But while channel ecosystems offer immense potential, they also present unique challenges. Without the right strategies, tools, and processes in place, these relationships can falter, leading to inefficiencies, lost revenue, and strained partnerships.
If you really want to build a product your users love, removing user friction entirely is not the answer. If friction points were universally bad, no product would have security checks, confirmation dialogs, or multi-step workflows. Such critical steps prevent users from making irreversible decisions. The goal isnt to eliminate all friction. Instead, it is to identify the right and wrong types of friction and remove the bad friction to create a holistic user onboarding journey.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and marketing strategy.
So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? Or massive ones like Dreamforce, Inbound, SaaStr , Shoptalk, RSA, Money 20/20 etc? It’s a question especially a lot of marketers with slashed or limited budgets discuss a lot on LinkedIn and elsewhere. But — it’s the wrong question.
8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business. The post 8 Seductive Vanity Metrics You Will Burn Money Chasing appeared first on The Daily Egg.
By Kegham Khrigian From ERP to Agile Monetization: A Roadmap for SaaS Growth For SaaS companies, staying competitive requires agility. Whether its adapting to customer demands, launching new pricing models, or scaling into new markets, agility enables growth. But for many SaaS businesses, legacy ERP systems create significant obstacles. ERP systems were designed for simpler times when revenue models were static, and customer needs were less dynamic.
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
I have been using standalone session replay tools for quite a long time. And while theyre great, hear me out. They record and replay user sessions to help product managers like myself identify issues and understand how people interact with their products. At first, this seemed like a smart investment for my company, so I invested. I watched session recordings, analyzed user behavior, and tried to understand it all.
Find out how flexible pricing strategies can elevate your ARPA metric and transform your revenue potential. Discover more inside. The post How to Improve Your ARPA Metric With Pricing Strategies first appeared on SaaS Metrics.
So Cloud and SaaS have had a bit of a rollercoaster the past 4 years, from the boom times of 2020-2021, to the tougher times overall of 2023, to the AI boom of 2024+. But one thing has done well through all of it: security. We always need it, and the threats keep coming. And Cloudflare has been one of the biggest beneficiaries. It just keeps on going: $1.7B+ ARR 28% growth (!
Link prospecting is the process of finding quality websites that might link to your content. It is an essential step thats part of any link. The post 6 Link Prospecting Methods That Work and 5 That Dont appeared first on The Daily Egg.
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
You drive sustainable growth. But your CFO holds the keys. And its all too likely that your two teams operate in silos, speaking different numeric languages and prioritizing distinct objectives. When your CFO doesnt see the direct link between customer success and the financial metrics they track, its harder to persuade them to invest in CSwhich can ultimately lead to preventable churn.
By Kegham Khrigian How to Stop Revenue Leakage in Multi-Tier Channels For SaaS and MSP businesses, multi-tier channels are a critical growth driver. These ecosystems allow companies to reach new markets, scale operations, and build collaborative partnerships with resellers, distributors, and agents. However, with this growth comes complexityand with complexity comes the risk of revenue leakage.
Unlock the secrets of Salesforce CPQ's superior automation and integration features that outshine Microsoft Access—discover how it transforms your sales process. The post Key Features of Salesforce CPQ That Outperform Microsoft Access first appeared on SaaS Metrics.
Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. The Second Most Important SaaS Hire? Customer Success. Here’s Why It Changes Everything A few key learnings from Workato’s SVP of Embedded Sales Nam Lee and Director of Solutions Marketing Hannah Peacock on why Customer Success is the game
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? That often falls to the bottom of the to-do list.
By Kegham Khrigian Unlock Growth in 2025: 9 Smart Strategies to Tackle Billing Complexity Managing subscription complexity is no longer a back-office issueits the key to unlocking growth in 2025 As businesses face increasing challenges from usage-based pricing, multi-tier partnerships, and evolving customer demands, outdated billing systems are no longer sustainable.
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