Wed.May 01, 2024

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Digital Product Experience: What Is It & How to Optimize It

User Pilot

Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle.

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5 Interesting Learnings From Zoom at $4.6 Billion in ARR

SaaStr

So Zoom is just that crazy outlier in SaaS. Covid fueled it to insane growth like we’d never seen before, going from $1B ARR to $4B ARR … in one year. Yes, one year. But it wasn’t a gift. As the world reopened, we didn’t need quite as much Zoom. And the enterprise business, while starting to taking off, couldn’t overcome the gravity from so many small customers that didn’t need quite as much Zoom as they did during lockdown.

SMB 148
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How to Perform User Needs Analysis For SaaS

User Pilot

What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points.

SaaS 61
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Dear SaaStr: What Was Your #1 Hack to Increase Trial Conversions to Paid?

SaaStr

Dear SaaStr: What Was Your #1 Hack to Increase Trial Conversions to Paid? The quickest hack I did was answer all calls and chats immediately. I opened up a remote phone bank / set of agents just to answer trial users’ questions; and I made sure every chat that was in a trial was answered in real-time where practical. There are many product-level things you can do.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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5 Ways for Solopreneurs to Use a CRM to Master Social Enablement

Nimble - Sales

I teach Social Enablement, the strategic and tactical process used by individuals and organizations to leverage social media to drive more conversations – and ultimately drive more revenue. In the process, I coach a lot of startups and solopreneurs. Recently I was asked how the Social Enablement methodology I teach, IGNITE, aligns with the tools […] The post 5 Ways for Solopreneurs to Use a CRM to Master Social Enablement appeared first on Nimble Blog.

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How to Build a Successful Community for Your Product

User Pilot

Are you planning to build a community for your product but are intimidated by the amount of work needed? It’s true. Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty.

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AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey

The Moz Blog

Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.

AI 52
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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

User Pilot

There is a ton of product management advice out there, but most of it is generic tips repeated over and over again. Amidst this sea of content, the insights of one individual stand out, and that is Lenny Rachitsky. With a self-named newsletter and podcast, Lenny is a widely followed product expert. Keep on reading to learn about his journey into product management , his recommended newsletters and podcast episodes, and his top tips for product management success.

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What You Need to Know About TikTok Carousels

Buffer Resources

An image (or 35) speaks a thousand words. Swiping through a well-made carousel is one of the few pleasures on social media, and TikTok’s is no exception. Even better, the TikTok algorithm seems to have a knack for recommending the perfect carousel, making it a breeze to navigate through the end of your recommendations. Carousels have been popular on Instagram and LinkedIn and are now being prioritized by TikTok, making them a must-add to your content.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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10 Customer Metrics to Measure in SaaS

User Pilot

Are you overwhelmed by too many customer metrics and don’t know which ones to track for your SaaS? No need to panic. We’ll cover the best KPIs that help measure true business impact, along with: What they are. Why they matter. How to measure them. You’ll also see how to use product analytics tools to track your customer metrics in one place and save time.

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12 Best Customer Engagement Platforms in 2024

User Pilot

Loyal customers are not only your highest profit but also your loudest promoters! Businesses aiming for long-term product growth should keep in mind the power of meaningful customer engagement. Having a customer engagement platform in your toolbelt can greatly increase your conversions, and help you drive business success. Here are 12 of the best customer engagement platforms in 2024!