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Most startups play defense when discussing pricing with customers. They dance between asking for too little, leaving money on the table, and asking for too much, only to lose the customer’s interest. The very best companies lead their customers in that dance. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message.
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
So the 2021 GTM Playbook is Dead. Almost all of us agree about that. That playbook was fueled by a desire to load up on 100s of new SaaS apps to fuel a pandemic-inspired buying spree. Today, SaaS and Cloud is back. But we’re not expanding the total number of apps all that much. Our app count is staying flat. And competition has exploded. AI has ushered in 100s of new competitors in each category.
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Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.
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Dear SaaStr: How do you know when it’s time to “fire yourself” as a founder of a company? IMHE you dont. We all feel this way at times, or at least most of us do. The business gets even a bit bigger, and unless youre a second time successful founder, you havent done it before. Couldnt someone else do it better? 95 times out of 100 No.
What makes a website beautiful? No, wait. A better question. Why does it matter if it is? Like dating, too many people are caught up. The post Ugly Websites That Are Actually Superbly Designed to Make $ appeared first on The Daily Egg.
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The last IPO of the 2020-2021 era was HashiCorp in December 2021. And it’s one of the first to be acquired! IBM just closed on its $6.4 Billion acquisition of HashiCorp. And CEO David McJannet came to SaaStr Annual a little ways back to share his top scaling learnings. CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases.
The 404 page is one of those pages visitors of your site need but probably wont realize they need it until its not there. This. The post 7 Best 404 Page Examples and Every Best Practice They Use appeared first on The Daily Egg.
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A little reminderyour sales team has a lot on their plate. You want your reps focused on hunting new business, not manual tasks. The more you can do to make their lives easier, the more they can focus on what they do best: closing bigger, better deals. And that, of course, means more revenue for … A little reminderyour sales team has a lot on their plate.
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Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers? A few years ago, I would have said No. Theres no way a SaaS startup needs a CRO or COO or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR. But like many things my views have evolved "The Rise of CRO: The Challenges of Unchecked Growth" @davegerhardt + @jasonlk pic.twitter.com/VL3S6MAFOw — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) Jun
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Theres one thing that can make me feel better about visiting a website Ive never been to before and thats the little padlock icon next. The post How to Choose The Right Trust Badges & Where to Put Them appeared first on The Daily Egg.
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SaaStr is committed to having the most inclusive community in Cloud, SaaS and AI. We are proud that the 2018-2024 SaaStr Annuals have featured over 50% women and multicultural speakers at each event. We strive for the most representative attendee experiences possible, as well as expanding access to mentorship and venture capital firms and investors.
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