Tom Tunguz
FEBRUARY 26, 2025
Most startups play defense when discussing pricing with customers. They dance between asking for too little, leaving money on the table, and asking for too much, only to lose the customer’s interest. The very best companies lead their customers in that dance. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message.
SaaStr
MARCH 1, 2025
So there’s an uncomfortable truth that VCs don’t discuss outloud that often, but everyone has sort of accepted. Everyone resisted in 2022 and into 2023, but by 2024 they began to capitulate. That a lot of unicorns that hit $1B+ valuations in 2020-2021 … probably aren’t really unicorns anymore. How many? Over 60% haven’t raised funding since 2021 and likely never achieved the scale to do so, or have seen growth slow: Per Carta, a , : 374 of the original 616 pool ha
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The Daily Egg
FEBRUARY 25, 2025
These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search. The post The Lead Magnet Is EvolvingHeres 16 Fresh Ideas appeared first on The Daily Egg.
Predictable Revenue
FEBRUARY 25, 2025
PostNitro's Founder, Muneeb Awan, joins the Predictable Revenue Podcast to share their story, and their journey to Product-Market Fit. The post Customer Feedback for Product Success with Muneeb Awan appeared first on Predictable Revenue.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
The Moz Blog
FEBRUARY 26, 2025
As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, lets dig into different ways to use the Moz tools to supplement content strategies.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
FEBRUARY 25, 2025
So the 2021 GTM Playbook is Dead. Almost all of us agree about that. That playbook was fueled by a desire to load up on 100s of new SaaS apps to fuel a pandemic-inspired buying spree. Today, SaaS and Cloud is back. But we’re not expanding the total number of apps all that much. Our app count is staying flat. And competition has exploded. AI has ushered in 100s of new competitors in each category.
The Daily Egg
FEBRUARY 24, 2025
If youve ever wondered, Should I offer free shipping to customers?, theres only one answer: yes, you should. Free shipping is always worth it. A. The post How to Offer Free Shipping and GROW Profit appeared first on The Daily Egg.
Predictable Revenue
FEBRUARY 24, 2025
This post covers what to do after your email goes out so you can improve open rates, increase replies, and turn outreach into revenue. The post After You Write That Email appeared first on Predictable Revenue.
The Moz Blog
FEBRUARY 24, 2025
Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Kellblog
MARCH 1, 2025
My marketing professor once said, The answer to every marketing question is, “It depends.” Thus, the important part is knowing on what. So, how do you calculate the cost/opportunity? Well, it depends! On what? On the specific question you’re trying to answer. When people ask about cost/opportunity, they usually have one of two things in mind: An efficiency question — e.g., how efficiently does marketing spend convert into sales opportunities (oppties)?
SaaStr
FEBRUARY 25, 2025
Dear SaaStr: How do you know when it’s time to “fire yourself” as a founder of a company? IMHE you dont. We all feel this way at times, or at least most of us do. The business gets even a bit bigger, and unless youre a second time successful founder, you havent done it before. Couldnt someone else do it better? 95 times out of 100 No.
The Daily Egg
FEBRUARY 26, 2025
What makes a website beautiful? No, wait. A better question. Why does it matter if it is? Like dating, too many people are caught up. The post Ugly Websites That Are Actually Superbly Designed to Make $ appeared first on The Daily Egg.
ChurnZero
FEBRUARY 28, 2025
This is a guest post by Jan Young,founder of Jan Young CX and StepUpXChange. You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. There are certainly tactics that work best for specific groups: by industry (software vs hardware, or retail, or services, or healthcare, etc.) by size and stage (startup, closely h
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The Moz Blog
FEBRUARY 25, 2025
Learn five proven conversion rate optimization strategies to turn more visitors into leads on your money pages.
Inturact
FEBRUARY 28, 2025
If you're reading this, you're likely at that critical inflection point. Your Series A funding means you've proven you can sell, but your investors are already asking about your path to Series B.
SaaStr
MARCH 1, 2025
The last IPO of the 2020-2021 era was HashiCorp in December 2021. And it’s one of the first to be acquired! IBM just closed on its $6.4 Billion acquisition of HashiCorp. And CEO David McJannet came to SaaStr Annual a little ways back to share his top scaling learnings. CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases.
The Daily Egg
FEBRUARY 26, 2025
The 404 page is one of those pages visitors of your site need but probably wont realize they need it until its not there. This. The post 7 Best 404 Page Examples and Every Best Practice They Use appeared first on The Daily Egg.
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Adhere Creative
MARCH 2, 2025
The SEO Playbook Is OutdatedYet Most Companies Still Bet The Farm On It Gone are the days when you could crank out keyword-heavy blog posts and dominate search results. Yet, surprisingly, most B2B companies still operate as if this is the go-to strategy for reaching their audience.
Chart Mogul
FEBRUARY 25, 2025
A little reminderyour sales team has a lot on their plate. You want your reps focused on hunting new business, not manual tasks. The more you can do to make their lives easier, the more they can focus on what they do best: closing bigger, better deals. And that, of course, means more revenue for … A little reminderyour sales team has a lot on their plate.
Inturact
FEBRUARY 24, 2025
Enterprise buyers don't wake up thinking about your carefully crafted pain points. Somewhere between their morning coffee and evening calls, they're calculating the cost of inaction, weighing the risks of disruption, and envisioning their company's future in an increasingly unpredictable market.
SaaStr
FEBRUARY 26, 2025
Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers? A few years ago, I would have said No. Theres no way a SaaS startup needs a CRO or COO or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR. But like many things my views have evolved "The Rise of CRO: The Challenges of Unchecked Growth" @davegerhardt + @jasonlk pic.twitter.com/VL3S6MAFOw — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) Jun
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The Daily Egg
FEBRUARY 26, 2025
Theres one thing that can make me feel better about visiting a website Ive never been to before and thats the little padlock icon next. The post How to Choose The Right Trust Badges & Where to Put Them appeared first on The Daily Egg.
Groove HQ
FEBRUARY 24, 2025
For years, businesses have struggled with the same problem: keeping their customer support knowledge base accurate, accessible, and up to date. As AI-powered customer service tools gain traction, a hidden bottleneck has emerged, but a strategic leap in AI-driven customer support aims to solve this issue: AI is only as effective as the knowledge its […] The post Groove Networks, LLC.
BetterCloud
FEBRUARY 25, 2025
Managing Azure cloud services can feel like swimming upstream. You’ve got Entra ID (formerly Azure AD), Intune, a whole bunch of other services, and then there’s the constant pressure to protect your data and keep costs under control. Sound familiar? You’re not alone. Many IT admins are wrestling with the same challenges. Thats where BetterCloud comes in to make things a little less chaotic.
Scytale
FEBRUARY 25, 2025
In 2025, cybersecurity remains a critical focus for organizations worldwide. With an ever-evolving threat landscape and increasing sophistication behind cyber attacks, adherence to security regulations and standards is now more important than ever. As technology continues to evolve, compliance industry trends and requirements adapt accordingly. Compliance trends in 2025 continue to be influenced by emerging technologies such as artificial intelligence, Internet of Things, blockchain, and cloud c
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
FEBRUARY 27, 2025
SaaStr is committed to having the most inclusive community in Cloud, SaaS and AI. We are proud that the 2018-2024 SaaStr Annuals have featured over 50% women and multicultural speakers at each event. We strive for the most representative attendee experiences possible, as well as expanding access to mentorship and venture capital firms and investors.
The Daily Egg
FEBRUARY 25, 2025
A press page is a place on your website where you can share all the places your brand has appeared in the news. This could. The post 7 Press Page Examples (+ What to Steal from Each) appeared first on The Daily Egg.
Kalungi
FEBRUARY 28, 2025
Many B2B SaaS founders waste months (or years) scaling too early, only to burn through cash without sustainable growth. The problem? They skipped product-market fit (PMF).
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