Trending Articles

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They dance between asking for too little, leaving money on the table, and asking for too much, only to lose the customer’s interest. The very best companies lead their customers in that dance. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message.

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Where Are The 2021 Unicorns Today? 60% Are Stuck In Limbo, Per Carta

SaaStr

So there’s an uncomfortable truth that VCs don’t discuss outloud that often, but everyone has sort of accepted. Everyone resisted in 2022 and into 2023, but by 2024 they began to capitulate. That a lot of unicorns that hit $1B+ valuations in 2020-2021 … probably aren’t really unicorns anymore. How many? Over 60% haven’t raised funding since 2021 and likely never achieved the scale to do so, or have seen growth slow: Per Carta, a , : 374 of the original 616 pool ha

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The Lead Magnet Is Evolving—Here’s 16 Fresh Ideas

The Daily Egg

These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search. The post The Lead Magnet Is EvolvingHeres 16 Fresh Ideas appeared first on The Daily Egg.

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Customer Feedback for Product Success with Muneeb Awan

Predictable Revenue

PostNitro's Founder, Muneeb Awan, joins the Predictable Revenue Podcast to share their story, and their journey to Product-Market Fit. The post Customer Feedback for Product Success with Muneeb Awan appeared first on Predictable Revenue.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Mining for Content Ideas: Discover, Optimize, and Rank With Moz Pro — Next Level

The Moz Blog

As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, lets dig into different ways to use the Moz tools to supplement content strategies.

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The 2021 GTM Playbook Is Mostly Dead. But What’s The AI Era Replacement?

SaaStr

So the 2021 GTM Playbook is Dead. Almost all of us agree about that. That playbook was fueled by a desire to load up on 100s of new SaaS apps to fuel a pandemic-inspired buying spree. Today, SaaS and Cloud is back. But we’re not expanding the total number of apps all that much. Our app count is staying flat. And competition has exploded. AI has ushered in 100s of new competitors in each category.

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How to Offer Free Shipping and GROW Profit

The Daily Egg

If youve ever wondered, Should I offer free shipping to customers?, theres only one answer: yes, you should. Free shipping is always worth it. A. The post How to Offer Free Shipping and GROW Profit appeared first on The Daily Egg.

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After You Write That Email

Predictable Revenue

This post covers what to do after your email goes out so you can improve open rates, increase replies, and turn outreach into revenue. The post After You Write That Email appeared first on Predictable Revenue.

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How to Pitch To Speak at Mozcon 2025

The Moz Blog

Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How to Calculate Cost Per Opportunity

Kellblog

My marketing professor once said, The answer to every marketing question is, “It depends.” Thus, the important part is knowing on what. So, how do you calculate the cost/opportunity? Well, it depends! On what? On the specific question you’re trying to answer. When people ask about cost/opportunity, they usually have one of two things in mind: An efficiency question — e.g., how efficiently does marketing spend convert into sales opportunities (oppties)?

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Dear SaaStr: How Do You Know When it’s Time to “Fire Yourself” as a Founder?

SaaStr

Dear SaaStr: How do you know when it’s time to “fire yourself” as a founder of a company? IMHE you dont. We all feel this way at times, or at least most of us do. The business gets even a bit bigger, and unless youre a second time successful founder, you havent done it before. Couldnt someone else do it better? 95 times out of 100 No.

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Ugly Websites That Are Actually Superbly Designed to Make $

The Daily Egg

What makes a website beautiful? No, wait. A better question. Why does it matter if it is? Like dating, too many people are caught up. The post Ugly Websites That Are Actually Superbly Designed to Make $ appeared first on The Daily Egg.

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Seven things B2B SaaS customer teams can learn from consumer subscription businesses

ChurnZero

This is a guest post by Jan Young,founder of Jan Young CX and StepUpXChange. You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. There are certainly tactics that work best for specific groups: by industry (software vs hardware, or retail, or services, or healthcare, etc.) by size and stage (startup, closely h

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina

The Moz Blog

Learn five proven conversion rate optimization strategies to turn more visitors into leads on your money pages.

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How A Series A Company Should Build Its First ABM Playbooks

Inturact

If you're reading this, you're likely at that critical inflection point. Your Series A funding means you've proven you can sell, but your investors are already asking about your path to Series B.

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CEO Systems: 5 Key Lessons for Scaling Through Every Growth Phase with HashiCorp CEO Dave McJannet

SaaStr

The last IPO of the 2020-2021 era was HashiCorp in December 2021. And it’s one of the first to be acquired! IBM just closed on its $6.4 Billion acquisition of HashiCorp. And CEO David McJannet came to SaaStr Annual a little ways back to share his top scaling learnings. CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases.

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7 Best 404 Page Examples and Every Best Practice They Use

The Daily Egg

The 404 page is one of those pages visitors of your site need but probably wont realize they need it until its not there. This. The post 7 Best 404 Page Examples and Every Best Practice They Use appeared first on The Daily Egg.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How we use automations at ChartMogul

Chart Mogul

A little reminderyour sales team has a lot on their plate. You want your reps focused on hunting new business, not manual tasks. The more you can do to make their lives easier, the more they can focus on what they do best: closing bigger, better deals. And that, of course, means more revenue for … A little reminderyour sales team has a lot on their plate.

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8 Free AI Writing Tools To Speed Up Your Content Creation Process

The Moz Blog

Struggling to create quality content fast? Discover 8 free AI writing tools that streamline your workflow, boost creativity, and drive better results.

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Enterprise ABM Through the Looking Glass: From Vendor to Strategic Partner

Inturact

Enterprise buyers don't wake up thinking about your carefully crafted pain points. Somewhere between their morning coffee and evening calls, they're calculating the cost of inaction, weighing the risks of disruption, and envisioning their company's future in an increasingly unpredictable market.

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Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers?

SaaStr

Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers? A few years ago, I would have said No. Theres no way a SaaS startup needs a CRO or COO or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR. But like many things my views have evolved "The Rise of CRO: The Challenges of Unchecked Growth" @davegerhardt + @jasonlk pic.twitter.com/VL3S6MAFOw — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) Jun

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How to Choose The Right Trust Badges & Where to Put Them

The Daily Egg

Theres one thing that can make me feel better about visiting a website Ive never been to before and thats the little padlock icon next. The post How to Choose The Right Trust Badges & Where to Put Them appeared first on The Daily Egg.

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Groove Networks, LLC. Acquires Kroto.one to Reinvent AI-Powered Knowledge Management

Groove HQ

For years, businesses have struggled with the same problem: keeping their customer support knowledge base accurate, accessible, and up to date. As AI-powered customer service tools gain traction, a hidden bottleneck has emerged, but a strategic leap in AI-driven customer support aims to solve this issue: AI is only as effective as the knowledge its […] The post Groove Networks, LLC.

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Product tip Tuesday: Automation with Entra ID

BetterCloud

Managing Azure cloud services can feel like swimming upstream. You’ve got Entra ID (formerly Azure AD), Intune, a whole bunch of other services, and then there’s the constant pressure to protect your data and keep costs under control. Sound familiar? You’re not alone. Many IT admins are wrestling with the same challenges. Thats where BetterCloud comes in to make things a little less chaotic.

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Top 5 Risk and Compliance Trends for 2025

Scytale

In 2025, cybersecurity remains a critical focus for organizations worldwide. With an ever-evolving threat landscape and increasing sophistication behind cyber attacks, adherence to security regulations and standards is now more important than ever. As technology continues to evolve, compliance industry trends and requirements adapt accordingly. Compliance trends in 2025 continue to be influenced by emerging technologies such as artificial intelligence, Internet of Things, blockchain, and cloud c

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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We’ve Got 1,000 No-Cost VIP SaaStr Annual Tickets In Our Inclusion Program. Apply Now!!

SaaStr

SaaStr is committed to having the most inclusive community in Cloud, SaaS and AI. We are proud that the 2018-2024 SaaStr Annuals have featured over 50% women and multicultural speakers at each event. We strive for the most representative attendee experiences possible, as well as expanding access to mentorship and venture capital firms and investors.

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7 Press Page Examples (+ What to Steal from Each)

The Daily Egg

A press page is a place on your website where you can share all the places your brand has appeared in the news. This could. The post 7 Press Page Examples (+ What to Steal from Each) appeared first on The Daily Egg.

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SEO Is No Longer the Magic Pill for B2B Marketing

Adhere Creative

The SEO Playbook Is OutdatedYet Most Companies Still Bet The Farm On It Gone are the days when you could crank out keyword-heavy blog posts and dominate search results. Yet, surprisingly, most B2B companies still operate as if this is the go-to strategy for reaching their audience.

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