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10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)

SaaStr

But as you get bigger and more well-funded, participate in traditional field marketing strategies because they account for 40% of revenue at scale. You can run your own conference, but third-party events like AWS, Dreamforce, SaaStr, and others allow you to get 40% of your pipe from their ability to draw in the best in the industry.

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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% Tackle.io’s 2021 state of cloud marketplaces report highlighted a similarly dramatic shift.

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The open office floor plan: rethinking an awful idea

IT World

Some friends and I were talking about the new Google building at 2000 North Shoreline Blvd. in Mountain View, Calif. Truth be told, we’re not impressed. As one person said, it looks like a sagging tent city covered in dragon scales (and not in a good way). But the real kicker?

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And from G2 track, we’ve gotten some interesting data where we’re tracking SaaS usage and spend for about 2000 companies.

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Key Lessons from a $5B SaaS Category Leader (Video + Transcript)

SaaStr

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. In 2000 when the early marketing automation companies tried to exist there wasn’t the need, but by ’06 marketers were using digital advertising, email marketing, Google Ad Words.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Aaron : Well, also, as someone who went through this, especially like the 2000, 2001 times. And I remember being at that Dreamforce in 2009, which was awful. Every retail shop was closed by 2000. ” I’m like, that sounds awful. And every vendor was just staring at each other like the world’s dead.

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10 Smart Ways To Build Your Email List 10x Faster

Teamgate

Let’s say you have 2000 Facebook fans, 2000 followers on Twitter, and 2000 email subscribers. But one thing that makes email marketing so sexy is that it’s much easier to build a mailing list of 2000 people than to get 2000 new followers on Twitter or Facebook. Is it the same thing? Absolutely not.

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