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10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)

SaaStr

But as you get bigger and more well-funded, participate in traditional field marketing strategies because they account for 40% of revenue at scale. You can run your own conference, but third-party events like AWS, Dreamforce, SaaStr, and others allow you to get 40% of your pipe from their ability to draw in the best in the industry.

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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. The role of AWS, Azure, and Google Cloud Marketplace is becoming increasingly important. “45% Tackle.io’s 2021 state of cloud marketplaces report highlighted a similarly dramatic shift.

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The open office floor plan: rethinking an awful idea

IT World

Some friends and I were talking about the new Google building at 2000 North Shoreline Blvd. in Mountain View, Calif. Truth be told, we’re not impressed. As one person said, it looks like a sagging tent city covered in dragon scales (and not in a good way). But the real kicker?

AWS 109
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. And from G2 track, we’ve gotten some interesting data where we’re tracking SaaS usage and spend for about 2000 companies.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Retail was mentioned twice, that’s it, and AWS was mentioned 78 times, so it’s probably not surprising that they’re doing this. I think it’s a really staggering stat.

Cloud 113
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How AI could impact the B2B software industry in the next decade

Point Nine Land

In my article “SaaS” is not to be understood as an industry, but rather as an innovation wave (product and business model innovation) which impacted the B2B software industry in the 2000s and came after the “on-premise” wave. Comparing the installation phase for the SaaS and AI waves 1.1 Infrastructure. Integration.

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AI Food Fights in the Enterprise

Andreessen Horowitz

It will be like AWS, GCP, and Azure. Right now, it’s a little bit like 2000 and the internet is about to take over everything and everybody’s super excited. Cisco in 2000, I think was worth half a trillion dollars at its peak. Ali: I think the answer is closer to the latter. Cisco is the best 1, by far.