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And G2 Gives, we partner with philanthropies, we partner with some of our customers like AWS and Google Cloud, who can then make donations for every review, to thank their customers. There is, you know, tons of innovation, tons of new categories being created every year. They can make donations for those charities.
Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Retail was mentioned twice, that’s it, and AWS was mentioned 78 times, so it’s probably not surprising that they’re doing this. I think it’s a really staggering stat.
How the AI wave could impact the B2B software industry in the next decade Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase.
I think every one of us that had lived through 2001 and 2002 or 2000, 2001, and then again, lived through ’08, ’09, we immediately pulled out our playbooks and we’re like, “Here it is, this is the downturn we’ve been waiting for.” Sunil Dhaliwal: What have I seen? Right out of the gate, everybody stopped.
It will be like AWS, GCP, and Azure. Right now, it’s a little bit like 2000 and the internet is about to take over everything and everybody’s super excited. Cisco in 2000, I think was worth half a trillion dollars at its peak. So there’s going to be innovation there. Cisco is the best 1, by far.
The ultimate irony here is that while this hurry can breed innovation, more often than not it’s actually hurtful to entrepreneurs and their chances of becoming successful. There’s an awful lot of nuance here and the devil is in the details.
To me, companies will always be trying to innovate around how do they serve their customers better and their employees better in order to build their businesses and drive more revenue. And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this.
Why software innovation must start with intelligence, not workflow. And the third phase is what we’re getting to today, which is what I believe to be and many believe to be an even bigger re fragmentation of that space, which is largely driven by the magic of all this AI innovation. Our launch was eaten by Google in every way.
I’m going to get the numbers wrong, I think Amazon has 10,000 open positions out in AWS. Shall we innovate more in marketing or in products, kind of unique features? There’s always room for innovators, even if they’re niche solutions. I think Azure’s like 7,000, Google. The average person pays $500 bucks.
Aaron : Well, also, as someone who went through this, especially like the 2000, 2001 times. And I remember being at that Dreamforce in 2009, which was awful. Every retail shop was closed by 2000. ” I’m like, that sounds awful. And every vendor was just staring at each other like the world’s dead.
Then, I started a company, which I sold in early 2000. You got to be really frugal and you got to innovate your way out of problems. And when you only have a little bit of money, you really innovate your way out of problems or engineer your way out of problems. Let’s innovate our way out of the problem.”
You got to be really frugal and you’re going out to innovate your way out of problems. You really innovate your way out of problems or engineer your way out of problems. Let’s innovate our way out of the problem.” And I remember like AWS was growing really quickly. It’s still really hard.
” “I hated Katie at that company meeting, it was awful.” We add human touches to as many things as possible, and then we innovate and listen to our employees, at scale, and the results, I think, speak for themselves. At 2000, it’s a fact of life, right? ” “Our benefits are terrible.”
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