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In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.
In my article “SaaS” is not to be understood as an industry, but rather as an innovation wave (product and businessmodel innovation) which impacted the B2B software industry in the 2000s and came after the “on-premise” wave. Comparing the installation phase for the SaaS and AI waves 1.1 The timing aspect is crucial.
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