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Be the Up in a Downturn: Advice From SurveyMonkey’s Tom Hale

OpenView Labs

Those who went through the 2001 and 2008 economic downturns emerged with valuable lessons on navigating a crisis—not to mention a heck of a lot of resilience. Changing expenses was straightforward, but the situation was so fluid that our ability to forecast revenues was… challenged. And we introduced a subscription business model.