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Bigger – it speaks to every aspect of the softwaredevelopment process. Shape Up is the Basecamp team’s distillation of how they themselves developsoftware, superbly written and illustrated, freely contributed to the world as an online and downloadable e-book. Big as in a 143 page PDF.
Perhaps it was fueled by all of the strategic expertise, funding and time required to develop a category-leading customer success strategy—one that transforms your company’s revenue retention and expansion metrics. How were your company’s customer success processes created? Perhaps it was a carefully thought out initiative. Or perhaps not.
Our former Director of Content and Community spoke to Alf about managing a happy team, how he’s grown his company without external funding, the history of developing in the Mac ecosystem, and running a consulting and software business. And the problem was, I have no clue in softwaredevelopment.
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