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In a Quora thread , Ian McAllister, Director of Airbnb and former GM of Amazon describes the process: “ For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. All the way back in 2002, Jeff Bezos issued a 6-point mandate to engineers at Amazon.
I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. I think in 2002 we only signed up two customers and this was after the dot-com bubble burst, 9/11 happened. And even if you haven’t started a company, I remember my CTO for my first company BigMachines was Vic Austin.
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