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These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. Casey Winters Growth Advisor at Greylock. Dogpatch Advisors on building "relevance at scale" for sales enablement.
I think in 2002 we only signed up two customers and this was after the dot-com bubble burst, 9/11 happened. And even if you haven’t started a company, I remember my CTO for my first company BigMachines was Vic Austin. We didn’t know how to sell our product. ” And they all said to us, “Well the internet is a fad.
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