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Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. This is not new.
I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. I think in 2002 we only signed up two customers and this was after the dot-com bubble burst, 9/11 happened. And even if you haven’t started a company, I remember my CTO for my first company BigMachines was Vic Austin.
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