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The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).
And I’ve been building SaaS Companies now for 20 years, so that’s a long time. They were building time and expense software. But they were doing it earlier than Java and trying to do it in a way where it gets deployed on the internet, which is something we would call SaaS today. Join us for SaaStr Annual 2020.
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