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In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. It shared the repeatable process to operationalize sales, particularly sales development. For example, as a lead is nurtured and converts to become a customer, you might need to: Integrate payments (Stripe). This is marketing.
With 20+ desktop and mobile apps, it facilitates various features like design, video editing, webdevelopment, photography, and more for around 15 million subscribers. It records an average of 32 payment transactions per active account. It was acquired by eBay in 2002 but split in 2014. Adobe Creative Cloud. Eventbrite.
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