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It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. Just from a platform perspective, we can look at it: everybody knows from the AWS perspective how inexpensive it is to go to market.
It had customer acquisition and revenue targets for existing products, and new lines of business that did not yet exist. We don’t have any agreed upon budgets, or any sales reps with quotas. The plan included budgets for each department, each year. It was a perfectly detailed path to the promised land. This isn’t an academic exercise for us.”
John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: And that year, when I joined in 2003, Omniture did $8 million in revenue.
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