2003 Benchmarks Churn 
Tom Tunguz
AUGUST 26, 2014
DATA 2003 10 232. Given the current revenue churn rates, about 70% of customers on a dollar basis will be break-even or profitable, so the unit economics work. The HubSpot journey to a public company provides a terrific set of benchmarks for other SMB SaaS companies. FLTX, a maker of fleet tracking software, has identical ARPC.
Tom Tunguz
SEPTEMBER 21, 2014
This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. The company went public in 2013 and we’ll use data from their S-1 through 2013 to benchmark the business.
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User Pilot
MARCH 23, 2022
Then we’ll look at some benchmarks of what a good response rate is and the best practices to follow for optimal results. The 2022 NPS benchmark for SaaS is 41. NPS is a type of user survey developed in 2003 by Bain & Company. NPS benchmarks. NPS benchmarks vary from industry to industry.
User Pilot
JANUARY 8, 2021
You have to compare your NPS to your industry benchmark as well as your competitors and see where you rank. The metric was developed by Bain and Company in 2003 and has since been adopted by millions of businesses. Let’s take a look at the average NPS score across several common industries from the Retently 2020 NPS Benchmark report.
User Pilot
APRIL 27, 2023
Net Promoter Score, often abbreviated to NPS, was first devised in 2003. It helps companies measure customer loyalty and satisfaction to identify opportunities to improve their offerings and minimize customer churn. Addressing your detractors’ concerns will help reduce churn and negative word of mouth. 18% answered 6 or below.
ChurnZero
NOVEMBER 2, 2018
Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003. NPS – which is sometimes referred to as the “ The Ultimate Question ” – is a customer satisfaction benchmark that measures how likely your customers are to recommend your business to friends, colleagues, and other contacts.
Outseta
AUGUST 23, 2017
Perhaps worst of all, those last few accounts that they had so desperately tried to close would cancel, churning at a much higher rate than the business they closed earlier in the quarter. Sure, in established businesses benchmarking and historical performance can set some precedence. The second scenario is equally as common.
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