Tom Tunguz

AUGUST 26, 2014

DATA 2003 10 232. This means that HubSpot’s cost of revenue, which for SaaS companies includes hosting costs and customer support/success expenses, is right in line with comparable companies. The HubSpot journey to a public company provides a terrific set of benchmarks for other SMB SaaS companies. RNG 1999 14 162.

Benchmarks 113

Benchmarks SMB Metrics SaaS 113

Tom Tunguz

SEPTEMBER 21, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. To offset the mostly one-time payment from customers, Tableau employs a land-and-expand strategy.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

User Pilot

MARCH 23, 2022

There’s much more to NPS than sending users a customer feedback survey. Then we’ll look at some benchmarks of what a good response rate is and the best practices to follow for optimal results. The 2022 NPS benchmark for SaaS is 41. NPS is a type of user survey developed in 2003 by Bain & Company.

Scale 98

Scale SaaS Software Review Benchmarks 98

ChurnZero

NOVEMBER 2, 2018

Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003. Since then it has been used heavily by companies, both large and small, to assess customer satisfaction and has become an important metric for growth-driven technology businesses. Upcoming Webinar.

Scale 95

Scale VP of Engineering Underperforming Technical Team Churn 95

User Pilot

APRIL 27, 2023

Net Promoter Score, often abbreviated to NPS, was first devised in 2003. It’s since become a popular way of measuring customer satisfaction. It helps companies measure customer loyalty and satisfaction to identify opportunities to improve their offerings and minimize customer churn. Create NPS surveys with Userpilot!

Software Review 52

Software Review SaaS Technical Review Scale 52

SmartKarrot

SEPTEMBER 22, 2022

The Net Promotor Score was created by Fred Reichheld in 2003 and is used by businesses globally. The Net Promoter Score, also known as NPS, is a metric used to measure customer satisfaction (CSAT) and brand advocacy. Customer loyalty is a huge aspect for any business to drive success and scale their business. In a nutshell….

Software 10

Software Scale Benchmarks Branding 10