Tom Tunguz

AUGUST 26, 2014

DATA 2003 10 232. But that incremental revenue costs about 75% more in customer acquisition costs over the same period. The net effect is that HubSpot customers must pay for about 2.4 Given the current revenue churn rates, about 70% of customers on a dollar basis will be break-even or profitable, so the unit economics work.

Benchmarks 113

Benchmarks SMB Metrics SaaS 113

Tom Tunguz

SEPTEMBER 21, 2014

Founded in 2003, Tableau followed a more gradual revenue growth curve than the median SaaS company. 70% of that revenue is one-time software license fees and 30% is recurring service and support. Second, customers pay for their own customer support and success as part of a typical deployment.

Benchmarks 100

Benchmarks SaaS Payments Metrics Scale 100

User Pilot

MAY 17, 2022

Closing the customer feedback loop is an important practice for SaaS companies as it’s often the thin line between churn and customer retention. This piece will show you what the customer feedback loop means for your SaaS, different ways to gather feedback, and how to close the loop. Upselling can come much later.

Social Media 98

Social Media Interviewing Software Review User Experience 98

User Pilot

MARCH 23, 2022

NPS is a type of user survey developed in 2003 by Bain & Company. Email surveys help you understand user sentiment after interactions with customer support or using your tool. It makes sense to run NPS surveys multiple times a year if you have a large customer base—do it quarterly, perhaps. Asana in-app survey.

Scale 98

Scale SaaS Software Review Benchmarks 98

ChurnZero

NOVEMBER 2, 2018

Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003. Since then it has been used heavily by companies, both large and small, to assess customer satisfaction and has become an important metric for growth-driven technology businesses. Upcoming Webinar.

Scale 95

Scale VP of Engineering Underperforming Technical Team Churn 95

User Pilot

APRIL 27, 2023

Net Promoter Score, often abbreviated to NPS, was first devised in 2003. It’s since become a popular way of measuring customer satisfaction. Net Promoter Score is essential because it allows businesses to understand their customers’ likelihood to promote their products or services. Create NPS surveys with Userpilot!

Software Review 52

Software Review SaaS Technical Review Scale 52

Outseta

SEPTEMBER 11, 2017

In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success. Soren: This was 2003, and I was working as Head of Business Development for a web engineering company in Boston.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40