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Financial projections and forecasts are not strategy. Era 4 (2003-2005). I’m probably missing the company’s strong commitment to cloud platforms as part of era 3 and there may be a new era 4, but you get the idea. Aspirations are not strategy. Goals and OKRs are not strategy. Driving results is not strategy.
By Geoff Roberts 15 min read Forecasts, budgets, and performance targets; these activities have long been seen by business people as critical activities in the operation of companies of almost any size. Simply put, activities like budgeting and forecasting are not compatible with self management.
Look at this, the BVP Cloud Index we plummeted in March and then as we were talking about before, if you just put all your money just into Square on March 20th, you would have doubled your money, right? Does it not all bubble up to even the best cloud stocks? Does it not matter for the chart on the left? I think by segment.
It started back in 2003, when I joined Omniture, which was an analytics company founded here in Utah. John Mellor: And that year, when I joined in 2003, Omniture did $8 million in revenue. I think it was 2011 when they did the annual analyst meeting, and they dropped their revenue forecast by $100 million. And the stock popped.
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