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And by 2003 we were almost out of business. And so by the end of that first year I started to realize, “Oh, wow we’re starting to have problems. We’re starting to having lay people off.” ” We had to do that three times. And so we faced a very hard decision.
I had a moment of clarity in 2003, a very long time ago, where I realized I was contributing to the mass destruction of the planet by producing products that were the highly disposable at the time: battery packs and stuff that was just protecting a couple of four AA batteries. Gerry: I’ve always been interested in industrial design.
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