2003, Consulting and Sales Recruiting

How to Target Generation Z Through Paid Ads

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. You should absolutely use diverse models and messaging, but don’t latch onto Black History Month or International Women’s Day to promote your latest flash sale.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

APRIL 18, 2019

But after a stint as a consultant I came out to Stanford back in the late ’90s in the dot-com era. And by 2003 we were almost out of business. And I started as an engineer and as an MBA and frankly in business school back then they didn’t even have a class on sales. This was in 1997, and I spent two years.

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How to Target Generation Z Through Paid Ads

“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

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