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In a kind of analogous way, everyone uses the Internet now, which wasn’t true certainly, when we started Flickr, in late 2003. In any event, in our case, the growthhacking worked from a top of the funnel perspective, but it was not closing deals. How people think of us is the sum of all of their experiences.
The first time I worked with Steve was back in 2003. The idea was that we wanted to create a userexperience that was the opposite of hard. I wanted to create an experience that was similar to Dropbox or Facebook. To get from 2 percent to 40 percent took a lot of growthhacking.
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