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Justin helped build the sales team in ZocDoc. It’s all about how to build a great culture, how to think about incentivizing a team, how to help pull out a quota if you’re going to miss the number, and some creative things you can do to get there. Today on the show, we’ve got Justin Welsh. Outreach has your back.
Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.
The NPS was developed in 2003 by Fred Reichheld of Bain & Company as a customer loyalty metric. A bad NPS score is anything below 0 which shows that the company has more detractors than ambassadors. If the industry average is -7 and the NPS score is -3, the score is not that bad. Unreliable.
During his 5 years at PatientPop, Justin grew sales from $0 to $56m alongside the full build-out of the sales team. As a manager observing their team, what are signs that an individual is burning out? What actions and communications must they adopt to ensure that this feeling of culture over performance is accepted by the team?
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