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Good Strategy, Bad Strategy by UCLA Anderson professor Richard Rumelt is by far my favorite book on strategy. ” Failure to face the challenge. “Bad strategy fails to recognize of define the challenge. ” His dismemberment of bad strategy is so surgical and so deft that it alone is worth the price of the book.
Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. For instance, you may be setting up an online shop and your primary consideration may be a low learning curve, whereas somebody else may be thinking about a platform that can allow them to scale easily. Ease of use.
Bad Fates That Can Befall Category Creators. Once you’ve created a category, what bad things can happen to it? Having contemplated the bad things that can happen to your category and reviewed some basic principles of categories, there is only one answer to the question: lead. That’s the topic of this post.
Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003. If you want to be a leading company in your industry, it’s critical that you respond and address your passive customers’ needs as quickly as possible and learn what it takes to earn that recommendation.
This week on the Sales Hacker podcast, we speak with Justin Welsh , Founder at The Official Justin. Justin is the former SVP of sales at PatientPop and a current advisor to it, as well as a tremendous number of SMB SaaS companies. Subscribe to the Sales Hacker Podcast. Sam Jacobs: Welcome to the Sales Hacker Podcast!
You can’t have a top down budget created by an executive team and approved by the board, while also having self managed teams that are empowered to make decisions by sensing and responding to what the market and the business is telling them. We don’t have any agreed upon budgets, or any sales reps with quotas.
Perhaps it was fueled by all of the strategic expertise, funding and time required to develop a category-leading customer success strategy—one that transforms your company’s revenue retention and expansion metrics. This leads us to the reality of customer success processes in many companies today. Or perhaps not.
” and asking them to rate it on a scale from 0 to 10. Net Promoter Score, often abbreviated to NPS, was first devised in 2003. Respondents then answer on a scale from 0 to 10, with 0 being “ Not Likely ” and 10 being “ Very Likely ”. What is a bad Net Promoter Score (NPS) for SaaS? Source:CustomerGauge.
Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. In 2003 we realized that CMOs were really struggling with the auction-based nature of media buying in Search and we knew that was a math problem we could solve in a way that would tie directly to their business success.
It is one where customers evaluate their association with the brand on a scale of 1 to 10. The NPS was developed in 2003 by Fred Reichheld of Bain & Company as a customer loyalty metric. A net promoter score generates a positive growth prospect and improves brand presence. Unreliable. Complex to put into practice.
Ep 257: Justin Welsh is the former SVP Sales @ PatientPop, the startup that offers the first all-in-one practice growth platform that’s HIPAA-compliant and is proven to grow your practice. During his 5 years at PatientPop, Justin grew sales from $0 to $56m alongside the full build-out of the salesteam.
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