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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

Creating a Moat ”I definitely believe it’s a moat, and it’s the thing that got me most excited about the business,” René shares. Before BILL, around 2004, he started thinking more about this problem of doing finances with filing cabinets and a lot of pain, the same way it was done 60 years prior. Let’s look at what kind of moat it is.

SMB 307
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We?re About To See a Lot More SaaS Debt

SaaStr

2004 Salesforce IPO Brought Financial Capital to SaaS Founders. With the Salesforce IPO in 2004, we saw the first sign that institutional investors were comfortable with a standard set of SaaS metrics: Churn, sales efficiency , ARPU, LTV, customer acquisition cost , and so on. . This CNET article captures the uncertainty well: .

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The most common mistake SaaS companies make on sales tax collection and filings

SaaStr

When the company first began web app development and selling software-as-a-service in 2004, their business model wasn’t even called SaaS. They learned the importance of sales tax compliance the hard way—when they had to pay millions in back taxes. It’s not hard to understand how Basecamp got this wrong.

New CTO 227
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SaaS “Industry-Centric” Business Models

OPEXEngine

“Industry-Centric” SaaS business models offer an alternative SaaS company categorization to the “Customer-Centric” SaaS model, which is defined based on the “go-to-market” strategy used by a management team. When SaaS business models originated, the most successful venture-backed startups used a horizontal model.

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How to Properly Structure Your SaaS Accounting Foundation

The SaaS CFO

The Software as a Service (SaaS) business model revolutionized the on-premise software industry. I started out in software in 2004. One-time software sales and annual maintenance at 18% of the perpetual license. We weren’t talking CAC Payback and Gross Revenue Retention.

SaaS 59
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Are We Due for a SaaSacre?

Kellblog

3] Per the footer, since Salesforce’s June, 2004 IPO. [4] For example, software multiples have structurally increased over the past 20 years because the underlying business model changed from one-shot to recurring, ergo increasing the value of the revenue. [6] 1] Comps = comparables. [2] 4] As are most stock indexes.

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A Look Back: Slack at $30,000,000 in ARR

SaaStr

We started development in early 2004. Jason : A lot of things I want to chat about with limited time, but I want to talk about business models, because we’re here about scaling revenue. Slack for Business? It’s maybe two percent laptop and desktop now, and 98 percent mobile.

Scale 363