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Creating a Moat ”I definitely believe it’s a moat, and it’s the thing that got me most excited about the business,” René shares. Before BILL, around 2004, he started thinking more about this problem of doing finances with filing cabinets and a lot of pain, the same way it was done 60 years prior. Let’s look at what kind of moat it is.
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“Industry-Centric” SaaS businessmodels offer an alternative SaaS company categorization to the “Customer-Centric” SaaS model, which is defined based on the “go-to-market” strategy used by a management team. When SaaS businessmodels originated, the most successful venture-backed startups used a horizontal model.
And in the course of doing that, I think I really discovered and fell in love with SaaS as a businessmodel and it really doubled down on my interest in data analytics. With the businessmodel of SaaS itself, it’s really fundamentally different than the businessmodel of a traditional software licensed maintenance model.
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