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With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Hack #1: Lead generation starts at home—review your homepage messaging. Hack #4: Specialize: Separate your lead generation team from your sales team.
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And as Travis mentioned, we’ve had lots of great recent guests, Hollie Wegman, CMO at Segment, Adam, the head of developer relations at HashiCorp, G.C. Her team loved working for her. Leadership, she’s been on the leadership team for two massive businesses, and so who better to hear from on that topic than Claire.
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