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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ Needless to say, he succeeded.

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5 Interesting Learnings from AppFolio at $660,000,000 in “ARR”

SaaStr

So AppFolio is a big vertical SaaS+ success story I frankly don’t know as much about as I should. So AppFolio is a quiet member of the 10x ARR club – SaaS for property management – $660m run-rate, $7.2B Steady, Strong Growth — Since 2006 Appfolio was founded way back in 2006, and they never quit.

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Who are Asia’s SaaS VCs?

SaaStock

As we first looked at bringing our leading SaaS conference to Asia and considered what help we could offer, we thought about localization and know-how about legal and cultural differences as some of the critical success factors. SaaS Investments: Goodera, and others. SaaS Investments: Ezetap, and others. Founded: 2001.

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How to Cross 500,000 SMB Customers with Bill’s Founder CEO Rene Lacerte

SaaStr

Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.

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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

Romain Huet : See how you can turn like a SaaS business, or a core product you have and make it a very successful developer platform. Like, how can we provide economic infrastructure for developers to build applications and services and in a weird way, future proof? Let’s start with our five key steps.

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8 Strategies for Converting Free Trials Users into Paying Customers

FastSpring

I want to sign up and try that service! ”. Luckily, you can take a lot of actions to influence that process and showcase your value. Or maybe the onboarding process is too complicated. The activation process solely focuses on conversion. There’s a science to SaaS pricing, and you should always be evaluating your pricing.

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Create Pricing Models Like AWS and Twilio with Events-Based Billing

Chargify

Backed by an army of developers, data engineers, and finance professionals, this events-based billing model allowed these large companies to directly link the value that their services provided with the cost presented on a customer’s invoice. What Amazon Web Services and Twilio Get Right. How AWS Does It.

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