Tom Tunguz

MAY 2, 2022

When I asked him what he meant, he replied because capital was so plentiful and accessible today, he hired more expensive people, spent more time developing a product, and invested with a longer time horizon before demonstrating evidence of success. In 2008, tightfistedness dominated the market.

Product Marketing 359

Product Marketing Sales Hiring Marketing Software Development 359

SaaStr

NOVEMBER 20, 2024

GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Other Learnings in the GTM Journey GitHub has had to adjust to new sales stages and new buyer personas. You might have to take a new approach to feedback to keep up with demand.

Scale 261

Scale AI Scaling Marketing 261

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Jobs to be Done Theory The Jobs to be Done Theory was developed by Clay Christiensen of Harvard Business School. The key tenet is to understand the real job customers are using or “hiring” your product for. Agile Agile software development has been such a success that people now apply the “agile” moniker to a broad range of areas.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Kraftblick

SEPTEMBER 4, 2018

In the highly competitive market of custom software development, adding a special twist to your appeal may be just what you need to attract potential customers and persuade them to pick your company out of a crowded field. The customer’s pain point: Software developers are awfully expensive. We are cheaper.

Outsourcing Services 45

Outsourcing Services Outsourced Development Software Sales Hiring 45

Kraftblick

SEPTEMBER 19, 2023

There are plenty of articles dedicated to this matter, but none offers a better solution than hiring a team of knowledgeable marketers. Source: flickr.com But the digital agency your company hires has to offer several ways of delivering traffic to your website. How Can Kraftblick Help Your Software Company? This is how we do it.

Sales Hiring 52

Sales Hiring Advertising SaaS Underperforming Technical Team 52

Point Nine Land

OCTOBER 22, 2019

Jack had a background in software development and Rian was working as an IT manager at Gowling, Canada’s largest law firm. Up until this point, Jack and Rian had been dividing up all the tasks between them, including software development, sales, and customer service.

Technical Review 40

Technical Review Scale Sales Hiring Business 40

Outseta

OCTOBER 31, 2018

Live chat tools come with the promise of completely changing your approach to marketing, of revolutionizing the way you deliver customer support, and there’s even companies like Swayed that are building live chat tools with the goal of replacing sales reps altogether. Their sales reps were slick and convincing. A phone tree.

Software Review 42

Software Review Technical Review Sales Hiring Venture Capital 42