Remove 2009 Remove Content Marketing Remove Underperforming Technical Team
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The Best Luxury Marketing Strategies

Neil Patel

That’s a five-fold increase from 2009. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. The first step in developing a luxury marketing strategy is to understand your audience. If several different groups of people buy your products, you’ll need to develop a buyer persona for each of them.

Strategy 145
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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

My role at Buildium In late 2009 the economy had tanked and I had a newly minted MBA but no real job experience. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. I was managing a team of 15 and the company had grown to about 140 employees. We mostly succeeded.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. And I remember being at that Dreamforce in 2009, which was awful. If something bad happens, you’re going to have to cut your burn, probably.

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Starting Up In A Downturn with Cloudflare COO and Co-Founder Michelle Zatelyn (Video + Transcript)

SaaStr

Michelle started the company during an economic downturn in 2009. Now, Cloudflare runs one of the world’s largest networks that helps make the Internet more secure, fast, and reliable, with a market cap of more than $6B. And so we started to work on this in 2009. Hear from Michelle Zatlyn, co-founder and COO of Cloudflare.