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If You Have to Cut — 5 Thoughts On Where

SaaStr

Marc Benioff said one of his top mistakes was not hiring enough salespeople in 2009, during the peak of the last downturn. Can sales help more with customer success? Can demand gen do more in customer marketing? There are no easy answers, but we do know one thing: When things come back, you will need everyone great.

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What Things in SaaS Were Like in ’08-’09. And What They Probably Will Be Like in ’20.

SaaStr

Marc Benioff said not hiring more sales reps in 2009 was one of his top mistakes. But if your customers are larger and happy, they will renew. Thank goodness we didn’t need more capital. VCs came back in force by early ’10, but they sort of evaporated in ’09. Something to think about. These are unique times.

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What The Downturn Will Probably Look Like in SaaS

SaaStr

We still doubled sales in 2009. Don’t worry about customer success hires and scaled sales reps. Since leads still came in, and the internet still grew, and SaaS still had true ROI, everyone was sort of unprepared for when the economy got even a little better in 2011. That sort of sums it all up. Capital will dry up.

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Benchmarking PagerDuty's S-1:How 7 Key Metrics Stack Up

Tom Tunguz

PagerDuty was founded in 2009 by 3 former Amazon engineers who were often on-call. Looking at gross margin, which is the revenue minus the cost of goods sold (typically hosting costs and customers success), PagerDuty tops the list of 85%. In the 10 years since that day, PagerDuty has built an exceptional business.

Metrics 222
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Why Customer Success? Why Now?

Tom Tunguz

When I started in the venture business and met software companies, I never heard the words customer success during pitches or throughout diligence or in board meetings. A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies. So, why now?

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SaaStr Podcast 470 (and Video): How Product & Marketing Should Work Together with PagerDuty

SaaStr

They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. Gating helps marketing to gain leads and measure results, but at PagerDuty it was weakening customer success and sales.

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The Path to CRO with TigerEye, CircleCl, Lattice, and Notion

SaaStr

While working at LinkedIn back in 2009, she was offered the role of building out the first SDR and BDR organization. AI can help a team understand what’s happening, customer sentiment about a product, the market they’re going after, and present billions of data points through actionable insights.

Scale 305