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What Really Happened to SaaS in the ’08-’09 Recession

SaaStr

Two things though did get hit harder — SMB Churn and Upsell s. Customers kept buying more SaaS than ever, which masked all-time high churn in SMB accounts. SMBs just plain went out of business in ’08-’09. So our gross SMB churn spiked to a crazy high of 5.5% That never even slowed down.

SMB 361
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10 Learnings Scaling from Consumer to SMB to Enterprise with Grammarly’s Head of Organizations Revenue Dorian Stone (Podcast 520 + Video)

SaaStr

Dorian Stone , Head of Organizations Revenue at Grammarly, is here to share lessons from his experience of scaling the company from consumer to SMB to Enterprise to help you steer your expansion efforts in the right direction. The admin, influential decision-makers, and consumer sales reps can be the same people in a Consumer or SMB setting.

Scale 246
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What The Downturn Will Probably Look Like in SaaS

SaaStr

What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. As soon as the economy went south, SMBs started to simply go bankrupt and/or shut down. Anyone processing a lot of SMB and credit-card deals saw churn probably double.

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5 Interesting Learnings from SurveyMonkey. As It Crosses $300m in ARR.

SaaStr

It stayed small until 2009 when the founders were bought out by a private equity firm. self-service customers, at some point, you can potentially have the entire world as customers and mature out in SMB. One worry with SMB and freemium is how big can the market be? Founded back in 1999 (like Salesforce) in the Web 1.0

Scale 273
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The Path to CRO with TigerEye, CircleCl, Lattice, and Notion

SaaStr

After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. While working at LinkedIn back in 2009, she was offered the role of building out the first SDR and BDR organization. During her time in finance, she did multi-million dollar deals with 12 to 18-month deal cycles.

Scale 305
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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. It’s an SMB SaaS company in the healthcare technology vertical. I broke into SaaS in 2009 I was the second sales hire and the 10th overall hire at a New York City based SaaS business called Zocdoc.

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Pricing Strategies to Combat Stagflation

FastSpring

Pricing positioning based on regional purchasing power (2 minutes): Note: Check out our Recession-Proof Pricing Report for a collection of data from the 2009 recession and the global inflation surge in 2021 to look for trends. About FastSpring.

Pricing 146