SaaStr

JANUARY 7, 2021

SaaStr 320: SaaStr CEO Jason Lemkin and Gainsight CEO Nick Mehta on What It Was Like in 2008-2009 and What We Can Expect for 2020. For Rachel Hepworth, VP of Marketing at Pilot, it was a critical tactic that helped her accelerate Slack’s rise to market dominance and a cornerstone of Pilot’s go-to-market strategy today.

Scale 293

Scale Sales Hiring Scaling B2B 293

Sales Hacker

DECEMBER 5, 2023

What You Will Learn: May’s perspective on the economy now compared to that of 2008/2009. Highlights: (6:12) May’s learnings from Lehman Brothers and the economic crisis of 2008/2009. (14:11) 36:56) May’s strategy for recruiting A players. (42:55) 36:56) May’s strategy for recruiting A players. (42:55)

Sales Recruiting 125

Sales Recruiting Enterprise AI Banking 125

Sales Hacker

MARCH 29, 2019

Now, I’m applying career growth strategies I didn’t know as a young ballplayer. 3 Career Advancement Strategies for Salespeople. After a terrible first month in the 2009 season, I remember being benched and wondering: How many games I would sit out? Have Tough Conversations With Your Boss. Why is that guy starting instead of me?

Sales Hiring 103

Sales Hiring Strategy Underperforming Technical Team Sales 103

SaaStr

APRIL 16, 2023

Android followed after, and that really, late 2009, early 2010, that suddenly changed. I know, because we were working on a game, we started our company in the beginning of 2009, and we completely missed the boat. It certainly has its limitations, but I generally like it as strategy. Jason : In your gut, you can agree, David.

Scale 363

Scale Sales Hiring PayPal Development Team Review 363

Teamgate

DECEMBER 20, 2019

What is Customer Relationship Management (CRM) Strategy? Customer Relationship Marketing comprises all the strategies, technologies, and activities implemented by companies to achieve high-quality interaction-based management with their prospective and current customers. in 2009 to about 52.2% Then SendX is your plug.

Mobile 95

Mobile Strategy Technical Review Artificial Intelligence 95

SaaStr

JANUARY 21, 2022

Grammarly was founded in 2009 and is a successful consumer product revolving around a virtual writing assistant that individuals and students use to write better content in their professional, educational, and personal lives. Beware of strategies that rhyme—land doesn’t automatically expand. Overhaul and invest in your people strategy.

Scale 246

Scale SMB Enterprise Sales Hiring 246

Hitenism

JANUARY 6, 2017

At that point in 2009, I was also responsible for marketing. We launched it in 2009 with a pretty good idea, a strong product, and a vague plan for growth. Twitter didn’t begin to hyperlink the hashtags in search results until mid 2009. Today, the hashtag strategy alone wouldn’t work to attract customers.

Startup 182

Startup Marketing Content Marketing Engagement 182

SaaStock

JANUARY 30, 2019

One of those was 2008/2009 when 5 funds were started. It supports them with their go-to market strategy, marketing, sales, customer success, and business development. The DGF team provides valuable support to businesses in crafting their strategy, operations, governance, and finance. Founded: 2009. Founded: 2017.

Venture Capital 155

Venture Capital SaaS Healthcare Finance 155

SaaStock

MARCH 1, 2019

What is far more valuable is a focused market strategy beyond initial scattered foray. DST Global is a global investor in growth internet businesses, founded in 2009 by Yuri Milner. Founded: 2009. It assists portfolio companies with capital, as well as with help in strategy, marketing, tech, and HR. Size of fund: $1.7B.

SaaS Payments 190

SaaS Payments Venture Capital Payment Services Telecommunications 190

Tom Tunguz

SEPTEMBER 3, 2012

Over the weekend, I watched Page One, a documentary which chronicles the turmoil occurring within the New York Times in 2009 and 2010 when newspapers were going out of business all over the country. Since 2009, the NY Times has created more than 40 successful blogs. Many wondered if the Times would also file for bankruptcy.

Advertising 100

Advertising Subscription Payment Features Innovation 100

Tom Tunguz

OCTOBER 5, 2014

Second Seed rounds have grown dramatically in frequency since 2009, as the chart at the top of the post shows, reaching about 100 in 2013. The number of these seeds recorded in Crunchbase data has grown by 140% annually, from only 3 in 2009. And how are the Series A fortunes of a startup with a second seed round impacted?

Startup 100

Startup Finance Data Marketing 100

Neil Patel

APRIL 23, 2021

The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. These strategies are only required in the most extreme cases. 10 Online Reputation Management Tips. Address Criticism.

Management 145

Management Social Media Sales Hiring Branding 145

The Angel VC

JANUARY 15, 2015

The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. – This doesn't mean that you should ignore these strategies. It's exactly the contrary – you have to do all of this, and you have to do it excellently.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

SaaStr

SEPTEMBER 4, 2020

I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.

Scale 199

Scale Underperforming Technical Team Sales Hiring Branding 199

SaaStr

NOVEMBER 4, 2019

“I was working for Salesforce in 2009 when I decided to start Okta, an identity management company that connects people with any application on any device. Hear some actionable strategies for building an inclusive culture and the dangers of excluding certain demographics from D&I efforts.

Sales Hiring 125

Sales Hiring Identity management Cloud Innovation 125

Tom Tunguz

NOVEMBER 5, 2015

Numbering more than 400 people, Optimizely has built an amazing business since 2009, serving thousands of customers. In addition, we’ll talk about consumerization of IT , the fundamental shift in purchasing power from CIOs to line managers, and how to leverage this shift when developing your SaaS startup’s go-to-market strategy.

CTO 100

CTO SaaS Engineering Education 100

OPEXEngine

MAY 19, 2020

It took advantage of cheap capital to lock in long-term financing, and redesigned its capex strategy to focus on higher-return investments in line with the strategic vision. And it timed the deal well, as Black & Decker was vulnerable after a 22% drop in revenue and a 41% drop in EBIT in 2009.

Scale 59

Scale Strategy Technical Review Automotive 59

Hitenism

DECEMBER 26, 2016

Good customer support is the most underrated sales strategy. Learn about the 22 strategies that content marketing analytics tool BuzzSumo used to reach $2.5m Freckle Time Tracking launched in 2009 and 7 years later, it’s pulling in close to $800k in ARR. Steve Rayson , How BuzzSumo Achieved $2.5m

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Tom Tunguz

SEPTEMBER 9, 2012

Without significant barriers to entry, new entrants use lower prices and freemium strategies to win market share. Such strategies ultimately reduce price points and decrease the value of a market reducing profitability for all market players. The fraction of small IPOs with negative EBITDA has doubled to nearly 90% in about 30 years.

Marketing 100

Marketing Scale Venture Capital Finance 100

Tom Tunguz

JUNE 21, 2015

From 2000 through 2009, the federal funds rate and venture investment paralleled each other. When the technology bubble crashed, the Fed pursued a strategy of reducing interest rates in order to spur growth. At the height of the bubble, interest rates were relatively high.

Venture Capital 100

Venture Capital Startup Investment Trends 100

Neil Patel

SEPTEMBER 22, 2020

Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…. Founded in 2009, they’ve been constantly expanding their team and services.

Sales Hiring 144

Sales Hiring Outsourcing Services Social Media Underperforming Technical Team 144

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. So everyone is adjusting their go to market strategy. I think it’s a bit of a strategy.

Sales Hiring 210

Sales Hiring Scale SaaS Payments Payment Services 210

Neil Patel

JULY 30, 2021

You can track who clicked your link to calculate the success of ad campaigns or content marketing strategies you’re running. Google’s own URL shortening tool, Goo.gl, launched back in 2009. In most cases, URL shortener tools also track how many people click your links. From a marketing perspective, link shorteners are invaluable.

Social Media 134

Social Media Scale Mobile Branding 134

OPEXEngine

JULY 28, 2020

It often seems as if traditional strategy development processes have no place in the fast-moving, always changing technology industries. The critical difference is that they’ve discovered how to make strategy development faster, pragmatic and more agile by focusing on four key principles. At a Glance.

Payment Solutions 52

Payment Solutions Strategy Payment Services Scale 52

Point Nine Land

SEPTEMBER 6, 2023

When I invested in FreeAgent in early 2009, I found the value of an online accounting solution SO compelling that I naively believed every small business in the UK would just have to adopt online accounting. known as the layer-cake strategy). Who will leapfrog the pre-AI Cloud?

AI 119

AI SaaS Payments Payment Solutions Artificial Intelligence 119

Tom Tunguz

JANUARY 14, 2015

Xero Income Statement 2007 2008 2009 2010 211 2012 2013 2014. Xero’s efficiency is driven by its customer acquisition strategy, winning accountants and encouraging them to migrate all their business from a competitor to Xero. Growth 109% 265% 206% 123% 107% 88%. Gross Profit -0.8 -2.0 in gropss profit next year.

Benchmarks 100

Benchmarks Metrics SMB Outsourced Development 100

Neil Patel

NOVEMBER 16, 2020

Walmart launched the marketplace back in 2009 to attract online shoppers and grow its customer base. Here’s what you need to get started: A US business address and tax ID An integration strategy for uploading and managing your product catalog A company website An established selling history. It’s all about moving with the times.

Marketplace as a Service 145

Marketplace as a Service Payment Methods Merchant Services Payment Services 145

Kellblog

FEBRUARY 2, 2023

A+ commitment to a D+ strategy. PLG is a good strategy for certain categories, but VCs have a tendency, with all good intentions, to ram strategies down the throats of portfolio companies. The Crux becomes strategy book of the year. It frames strategy around the plan to overcome a critical strategic challenge.

Software Review 130

Software Review Development Team Review Underperforming Technical Team Scale 130

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. It means improving campaign performance automatically and having more time to focus on your overall strategy. Too time-consuming. Too complex. The issue isn’t new.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning Benchmarks 144

Buffer Resources

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Branding 110

Branding Social Media Marketing Interviewing 110

Frontegg

MAY 27, 2021

Besides it’s proven business results, this strategy helps empower end-users to get the best possible product for their needs. In a nutshell, companies adopting the PLG strategy need to solve the users’ problems instantly – look at it as an on-demand demo that needs to convince the end-user. What is Product Led Growth (PLG)?

Payment Solutions 98

Payment Solutions SaaS Payments Payments Scale 98

Buffer Resources

APRIL 12, 2023

I’ve been an influencer at heart since 2009, before that was even a thing you could be, and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world. In April 2021, our content strategy paid off with our first viral TikTok that netted Period.Shop an $8,000 day.

Business 114

Business Sales Hiring Social Media Education 114

Unbounce

DECEMBER 13, 2018

Google introduced the first extension—sitelinks—way back in 2009. Effective ads—even those loaded with ad extensions—are also only part of a good PPC strategy. It can help you plan and revise your keyword and ad copy strategy. Ad Extensions. Ad extensions are optional snippets of text that users can append to their ads.

Advertising 111

Advertising Systems Review Mobile Banking 111

Outseta

JANUARY 20, 2020

My role at Buildium In late 2009 the economy had tanked and I had a newly minted MBA but no real job experience. I was one of the first 10 or so employees at the company, and over the next five years I was given a remarkable amount of freedom to try new growth strategies, to succeed, and to fail. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

SEPTEMBER 24, 2019

The rationale behind Atlassian’s go-to-market strategy was threefold: If we don’t have sales staff, the product must sell itself. The number of apps created by independent developers was steadily growing, so in 2009 the Atlassian Plugin Exchange was born, which evolved into Atlassian Marketplace by 2012. Tackling PLG Challenges.

Payment Solutions 47

Payment Solutions Outsourcing Services Payment Methods Marketplace as a Service 47

Intercom, Inc.

AUGUST 30, 2018

Both are design partners at GV (launched as Google Ventures in 2009 as the venture capital arm of Alphabet, Inc.), Vanessa: The second bucket is really just focused on the product strategy. How can you use design to actually help with product strategy mapping? They had to make their own. We spend a lot of time on that.

Scale 149

Scale Leadership Scaling Venture Capital 149

Intercom, Inc.

JUNE 21, 2018

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. But I couldn’t raise the money for the startup; this was 2009, right after the recession. If you enjoy the conversation, check out more episodes.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183