Point Nine Land

JANUARY 30, 2019

Challenges faced by startups during the SaaS installation phase (2000–2010) When you look at the first generation of successful “SaaS first” companies (Salesforce, Zendesk, Workday, Hubspot…), they had to overcome three main challenges to succeed: Market education Infrastructure UI/UX Market education. Infrastructure. Integration.

AI Search 70

AI Search AI B2B Software 70

SaaStr

SEPTEMBER 12, 2019

At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. I actually enjoy doing my expense reports now, but expense reporting prior to Expensify was just awful. But it worked.

Investment 112

Investment Underperforming Technical Team Sales Hiring Software Review 112

Andreessen Horowitz

APRIL 30, 2024

A lot of the things that we ultimately did when I was running Global Payments from 2013 to 2023, a lot of things that we ultimately did were not even like a glint in my eye back in 2009, 2010 when I was just thinking about coming over. And I thought really it was the right platform on which to build a foundation of growth.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

Outseta

MAY 8, 2020

Exactly 10 years ago today—May 10, 2010—I slinked through office doors that opened to my first day of work at a “real job.” There’s an awful lot of nuance here and the devil is in the details. Musing after a decade spent building SaaS start-ups By Geoff Roberts 20 min read. My whole career, quite literally, lay in front of me.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

BetterCloud

NOVEMBER 28, 2018

With demonstrable success from Netflix and AWS, more companies are starting to offer their core businesses as microservices to expand their customer and revenue base. The model has been promoted by Forrester as “Zero Trust” since as early as 2010 and has also been adopted by Google as “BeyondCorp.”. The popularity of microservices.

Cybersecurity 40

Cybersecurity SaaS Systems Review Cloud 40

Outseta

AUGUST 23, 2017

Jason Fried and David Heinemeier Hansson, Co-founders of project management software company Basecamp , weighed in on this exact topic in their 2010 book Rework. We don’t have any agreed upon budgets, or any sales reps with quotas. Planning is guessing. Unless you’re a fortune-teller, long-term business planning is a fantasy.

Forecasting 52

Forecasting Scale Underperforming Technical Team Technical Review 52

Intercom, Inc.

DECEMBER 31, 2019

To give some perspective, there were about 300 million smartphones sold in 2010. The wave of SaaS companies that built themselves on the likes of AWS and Azure have reinforced the pre-eminence of cloud computing. There are about 3.2 What was perhaps less predictable was the ensuing prevalence of the subscription-based business model.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

SmartKarrot

JANUARY 18, 2022

Found by Girish Mathrubootham and Shan Krishnasam in 2010, Freshworks specializes in providing SaaS customer engagement solutions to businesses of all sizes. The company offers a data analytics platform based on Amazon Web Services (AWS), Google Clouds, and Microsoft Azure. Freshworks. Capillary Technologies.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

SaaStr

OCTOBER 3, 2019

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. So in 2010 the expectation was to reach 86 million dollars in revenue by whatever that is, year five. So here we are, 2010, I invested behind a plan to be at 86 and we were at 14. We just doubled.

SaaS 179

SaaS Sales Hiring Scale Innovation 179

Intercom, Inc.

JANUARY 12, 2022

My job was to look at what was happening in the world economy – it was like 2010 at the time, and so everything was kind of falling apart – and then look at data about it and try to come up with recommendations about what policymakers should do. The core of this is the data warehouse. And it’s a better product.

Data 151

Data Airlines AWS Underperforming Technical Team 151

SaaStr

JUNE 15, 2021

At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. We’ve got our still main API, the version on it is 2010. I think of developers as the strategy to get into the market for whatever you’re doing. I hate that.

Scale 297

Scale Underperforming Technical Team Engineering Wireless 297

SaaStr

MAY 15, 2020

And so when we think back to what was happening when we started back in 2010 when we were working on this idea in 2009, we just saw there’s this huge shift going on, where we were going from a world from hardware and software that you owned, to services in the cloud that you rented. And I remember AWS was growing really quickly.

Sales Hiring 255

Sales Hiring Scale Technical Review Outsourcing Services 255

FastSpring

MARCH 10, 2023

Nathan Collier I remember when that was happening because I was I was working at a company right around, you know, or 2010 around that time when that whole like making calls out of your computer tied to a CRM that was pretty new during I mean even I mean, that was after it had already been on the market. And we did this together.

Consulting 78

Consulting Underperforming Technical Team Interviewing Software 78

OpenView Labs

JUNE 4, 2019

By 2010, Blockbuster had gone bankrupt.”. They were cheap, small, and portable … but the sound quality was awful. And perhaps predictably, both disruptions were met with cynicism by incumbent executives and spectators who simply laughed them off. Then, Sony’s transistor radios arrived on the scene.

Innovation 71

Innovation Technical Review Travel Business Model 71

SmartKarrot

FEBRUARY 4, 2022

Amazon Web Services (AWS). Amazon, the global marketplace, also offers several other services, one of which is Amazon Web Services (AWS). AWS offers cloud services to businesses. Founded in: 2010. Founded in: 2010. Founded in: 2010. Founded in: 1982. Founder(s): Charles Geschke, John Warnock.

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

SaaStr

JULY 29, 2020

And so when you think back to what was happening, when we start back in 2010, when we were working on this idea in 2009, we just saw there’s this huge shift going on, where we were going from a world from hardware and software that you owned to services in the cloud that you rented. And I remember like AWS was growing really quickly.

Sales Hiring 248

Sales Hiring Outsourcing Services Scale Sales Recruiting 248

How To Buy Saas

MARCH 4, 2025

Workforce Growth (20102024): Increased over 40x from ~33,700 employees in 2010 to 1.55 Corporate & Tech Employees: ~350,000 (software engineers, AWS, finance, etc.). This includes full-time and part-time employees across all Amazon business units, from warehouse workers in fulfillment centers to software engineers working on AWS.

AWS 52

AWS Software Engineering Healthcare Trends 52