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It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. When it launched in 2011, Treasure Data’s positioning was a Hadoop-based big data warehouse in the cloud. A few telling signs started to reveal themselves: Sales, Marketing & Accounts Struggled.
Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. I was having a great time there, back in 2011. You’re looking for something like, “S**t that’s really powerful, do more of that.”
Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. I was having a great time there, back in 2011. You’re looking for something like, “S**t that’s really powerful, do more of that.”
How does Paul approach such large product decisions today? What does really effective productmarketing mean to Paul? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective productmarketing? Harry Stebbings: Terrible metaphor.
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