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There, Amplitude has become part of the core product stack for many SaaS and software leaders for product analytics. They were founded in 2011 and IPO’d ten years later in 2021 at $150,000,000 in ARR, growing 57%, and have rocketed to a $7B+ valuation. Strong, but not at crazy levels of some developer apps.
Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. Critical questions throughout the article will guide the reader in developing an effective pricing strategy.
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