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Microsoft launched Azure in 2010, and Google launched GCP to the public in 2011 (they launched a preview of Google App Engine in 2008, but made it publicly available in 2011). The promise of SaaS is that growth in the early years leads to profits in the mature years.
Since 73% of B2B buyers say that purchasing through channels such as marketplaces is “very convenient,” it was an easy decision for us to invest in GCP Marketplace availability. Additionally, any GCP customer who has a committed spend contract can now apply those funds towards BetterCloud. Why Google? How this benefits you.
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